Look good, feel good & thrive.

Style simplified… so you can #justgetdressed and get on with your day.

Hi, I’m Beth.

I’m the (non-judgemental) girlfriend who gets in your head and helps you find, maintain, and enhance your personal style. 

Scroll down to learn all about my services! 


Create modern, pulled-together looks each day using the clothes in your closet.

The seasonal Style System Planner hands you simple styling tools –  like specific closet check lists, daily outfit templates with specific styling advice – so you can #justgetdressed for the life you live…from work to home, to play.

What the Style System Planner Can Do For You

Check out this one-minute video!

More B.Styled Products & Services

Closet Edit Bootcamp

My proven 3-step system to get your closet edited and organized and transformed it into your own personal style boutique. Plus you’ll establish the daily habit that will keep it that way. 

Men’s Fall-Winter Wardrobe Guide

The perfect tool for casual and business-casual dressing: work, weekends, going out, and travel. Plus tips to adjust and customize the planner to suit your lifestyle, taste, and current wardrobe. Perfect for “grown-ups” as well as young men entering the workforce and looking to polish their image. 

Pick Beth’s Brain

$50 per 30 minutes: Get your personal style dilemmas addressed. You pick: phone, zoom, or messaging so you can share pictures. This one-off call gives you the chance to talk about style issues that are baffling you and get answers and direction.

Styling Session [Zoom]

$100 per hour of my time. Includes 5-10 personalized links/suggestions and  1-week messenger support for questions, clarification



From skin-care to make-up, clean and effective products you can feel confident using. Message me at beth@bstyledbybeth.com for color-matching and individual recommendations. Because beauty should be safe.



Stella & Dot Accessories

It’s not enough to have a beautiful product if you can’t be proud of where it came from or what it’s made of. Stella & Dot uses only quality, ethically made materials and the designs are effortlessly chic and always on-trend. A perfect gift source too with gorgeous packing and presentation.

CAbi Personal Styling

Behind each piece of CAbi clothing, you have your own personal Stylist (that’s me!) who gets to know you and recommends pieces that truly fit your body and lifestyle. Whether you prefer to shop with girlfriends or get styled one-on-one, my CAbi Styling Services are always free and designed to meet you where you are.

Message me at beth@bstyledbybeth.com for personal recommendations, sizing help, ordering and return assistance or outfit building.

I’m here to help!

About Beth Roy & B.Styled

YEARS and years (and years) ago, when I left my corporate job to be an at-home mom, I found myself with zero personal style and low self-confidence. I was tired of eating the crusts off my boys’ plates and wearing black bootcut yoga pants and Dansko’s every.single.day.

To get out of the house, I made a hobby of taking my girlfriends to the local TJMaxx and helping them clear through the clutter (that is TJX;) and creating outfits for them. It was a fun diversion and I found I was really good at it. This was the start of B.Styled, and I had found my passion (and something worthwhile to do during those blessed babysitter times).


I learned there were simple but powerful steps and tips that helped women go from feeling frumpy and lousy-to getting dressed (easily) every dayᅠ— and using that habit to find a lost sense of confidence.

I studied, I researched and I worked with hundreds of women. I started putting systems and templates together so I could share this magic with women, no matter where they lived. My goal is not to be a blogger or influencer (though I do admire and follow many of them). Instead, my passion is helping women use personal style as a tool and showing them how to use those tools to improve their life.

So I compiled everything I found worked well for my 1:1 clients and put them together to create the Style System Planner – a seasonal system to make it easy (and fun) – and affordable – to #justgetdressed.

And to make it an even easier no-brainer, I included my done-for-you daily outfit templates so that anyone can get dressed in modern, comfortable, and great-looking outfits in minutes…using what they own along with targeted, smart shopping suggestions.

Because personal style is not “effortless”, but it sure is nice when it looks like it is.

I have LOVED the specific suggestions on everyone’s outfits! It’s so helpful to know why something doesn’t work or how it can be improved. I feel like we’ve had our own personal stylist who is not just there to affirm us but to really help us look our best!

K.S., Alabama

Are you considering signing up for one of Beth’s programs such as the Style System? Short answer: do it. Longer answer: I discovered Beth when I was doom scrolling on Instagram just after New Years’ this year. I needed a mid-winter pick me up–especially this year. Bleh. What struck me was the before and after photos: women over 40 who looked transformed not by make-up or weight loss or haute couture but by choosing stylish, flattering clothes and combining them with a good eye. Beth has a good eye and she helps you develop one, too. She and the group of women she gathers are kind and supportive (and funny) but honest. She’ll tell you that you really do look good in purple and that, no, you really don’t need another pair of suede booties– if it’s true. She makes specific shopping suggestions and offers special discount codes. And here’s the most profound thing she offers: a change in attitude. When you become part of Beth’s wonderful community you will WANT to get dressed to do errands or just to hang around the house because, as she’ll show you, this simple and intentional act is mind-blowing and life-changing.​

S.K. Massachussetts

It sounds like hyperbole, but I truly credit Beth with transforming my entire look. I was at a complete loss for how to dress, was in a total rut and had no sense of confidence when I got dressed. I’ve been working with Beth for years now…before she even started this business and she has helped me so much. She finds me the best stuff at great prices that I would never have the time or inclination to find. My new look has greatly improved both my professional life and my personal life…and my overall sense of confidence and happiness.

S.B., Massachusetts